{"id":9958,"date":"2024-08-29T10:51:27","date_gmt":"2024-08-29T15:51:27","guid":{"rendered":"https:\/\/dayo.ca\/stories\/?p=9958"},"modified":"2024-08-30T15:42:06","modified_gmt":"2024-08-30T20:42:06","slug":"propelling-communications-our-tips-on-redesigning-a-newsletter-that-will-take-flight","status":"publish","type":"post","link":"https:\/\/dayo.ca\/stories\/propelling-communications-our-tips-on-redesigning-a-newsletter-that-will-take-flight\/","title":{"rendered":"Propelling communications: Top tips on redesigning a newsletter that will take flight!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9958\" class=\"elementor elementor-9958\" data-elementor-post-type=\"post\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5226b990 e-flex e-con-boxed e-con e-parent\" data-id=\"5226b990\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50743b2 elementor-widget elementor-widget-heading\" data-id=\"50743b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Propelling communications: Top tips on redesigning a newsletter that will take flight!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2b88f elementor-widget elementor-widget-text-editor\" data-id=\"0d2b88f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">DM&amp;C supports the development of a fresh communications strategy for the Air Cadet League of Canada\u2019s Ontario Provincial Committee <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4e8b03 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"a4e8b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-fd3e1a5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 29, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-71d04ce elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tDM&amp;C\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8d7f830 e-con-full e-flex e-con e-parent\" data-id=\"8d7f830\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dffd4e9 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"dffd4e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"351\" src=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Copy-of-ACLO-Plane-Vector-768x351.png\" class=\"attachment-medium_large size-medium_large wp-image-9961\" alt=\"\" srcset=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Copy-of-ACLO-Plane-Vector-768x351.png 768w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Copy-of-ACLO-Plane-Vector-300x137.png 300w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Copy-of-ACLO-Plane-Vector-1024x468.png 1024w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Copy-of-ACLO-Plane-Vector-1536x702.png 1536w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Copy-of-ACLO-Plane-Vector-2048x936.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117cb2e elementor-widget elementor-widget-text-editor\" data-id=\"117cb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Illustration of a glider plane like those used by the Air Cadet League of Ontario<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-404b846 e-con-full e-flex e-con e-parent\" data-id=\"404b846\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-644250f elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"644250f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Our team is often asked to weigh in on how to make content effectively fly off the page. Over the past 25 years, we\u2019ve provided tailored media and communications support for a variety of sectors. We\u2019re pleased when our clients are happy with their content, so we\u2019ve gathered recommendations to support those looking to create impactful stories for their audiences.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-77a9cb6 e-con-full e-flex e-con e-child\" data-id=\"77a9cb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ee776b elementor-widget elementor-widget-heading\" data-id=\"0ee776b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collaborating with clients on the runway<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea49c0b elementor-widget-mobile__width-inherit elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ea49c0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the summer of 2023, DAYO Media &amp; Communications Inc. (DM&amp;C) was approached by the <a href=\"https:\/\/www.aircadetleague.on.ca\/\">Air Cadet League of Canada, Ontario Provincial Committee (OPC).<\/a> The Air Cadet League is a national organization with provincial chapters that provide programming for youth that focuses on inspiring a love of aviation and instilling a strong sense of citizenship.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this case, the OPC Executive Director was new to her role and wanted to connect with her stakeholders by showcasing a newsletter with a fresh look and feel.<\/span><\/p><p><span style=\"font-weight: 400;\">In collaborating with leaders, we find they often want their newsletters to hit three key targets:<\/span><\/p><p>\u00a0<\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communications are clear and easy to understand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most relevant and important information is shared with their primary and secondary audiences.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The design is easily recognizable, cohesive, and helps to enhance your brand.<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-726e55e elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"726e55e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many organizations use newsletters to share important information with their stakeholders. In fact, research shows that 87% of brands say that email marketing is critical to their business success (<\/span><a href=\"https:\/\/www.litmus.com\/resources\/state-of-email-workflows\"><span style=\"font-weight: 400;\">Litmus, 2023<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75261f2 elementor-widget elementor-widget-heading\" data-id=\"75261f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Connecting with the company culture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-af6f98c e-con-full e-flex e-con e-child\" data-id=\"af6f98c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d0772 elementor-widget elementor-widget-image\" data-id=\"e0d0772\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Researching-pana-1024x1024.png\" class=\"attachment-large size-large wp-image-9962\" alt=\"\" srcset=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Researching-pana-1024x1024.png 1024w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Researching-pana-300x300.png 300w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Researching-pana-150x150.png 150w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Researching-pana-768x768.png 768w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Researching-pana-1536x1536.png 1536w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Researching-pana.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b8588 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"49b8588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Given our journalistic approach, we enjoy going deep into the research. For the OPC, we looked back at previous newsletters to learn more about what their audience has come to expect. We studied their current use of software, resources and strategies. We also expanded our inquiry by asking a list of deeper questions, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who is the intended audience of this communication strategy?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is this means of communication accessible?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What communication channels are currently being utilized?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do your stakeholders communicate with you?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is working with the current communications strategy?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are some of the stories that people should know about your organization?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-a983619 e-flex e-con-boxed e-con e-child\" data-id=\"a983619\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e416bf elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e416bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We didn\u2019t just work behind the scenes on newsletter innovations. <\/span><span style=\"font-weight: 400;\">We really wanted to learn the organization from the inside out, and had the opportunity<\/span><span style=\"font-weight: 400;\"> to discover more about the OPC by attending its first Annual General Meeting since the COVID-19 pandemic. We met the many dedicated volunteers who continue to contribute to the longevity of the Air Cadet program and enjoyed learning about the organization\u2019s goals and traditions. Not only did we have a great time, but it also allowed us to gain a deeper sense of how to tailor communications for their audience! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-aaa5254 e-con-full e-flex e-con e-child\" data-id=\"aaa5254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b500bf elementor-widget elementor-widget-video\" data-id=\"1b500bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/05\/ACLO-Gala-Event_Final_2024-04-24_DMC.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/ACLO_videoPoster.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea7eb5 elementor-widget elementor-widget-text-editor\" data-id=\"8ea7eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Video event recap of OPC\u2019s Annual General Meeting &#8211; January 27, 2024<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0046f40 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0046f40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Photos from the OPC's 82nd annual AGM and Gala<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb03197 elementor-arrows-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"eb03197\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"eb03197\" data-elementor-lightbox-title=\"Air Cadet League of Ontario Band\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk2NCwidXJsIjoiaHR0cHM6XC9cL2RheW8uY2FcL3N0b3JpZXNcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA4XC9BQ0xPX0JhbmQuanBnIiwic2xpZGVzaG93IjoiZWIwMzE5NyJ9\" href=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/ACLO_Band.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/ACLO_Band-300x169.jpg\" alt=\"Air Cadet League of Ontario Band\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"eb03197\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk2NSwidXJsIjoiaHR0cHM6XC9cL2RheW8uY2FcL3N0b3JpZXNcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA4XC9BQ0xPX0Nyb3dkLmpwZyIsInNsaWRlc2hvdyI6ImViMDMxOTcifQ%3D%3D\" href=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/ACLO_Crowd.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/ACLO_Crowd-300x169.jpg\" alt=\"\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"eb03197\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk2NiwidXJsIjoiaHR0cHM6XC9cL2RheW8uY2FcL3N0b3JpZXNcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA4XC9BQ0xPX1NwZWFrZXIucG5nIiwic2xpZGVzaG93IjoiZWIwMzE5NyJ9\" href=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/ACLO_Speaker.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/ACLO_Speaker-300x169.png\" alt=\"\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"eb03197\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk2OCwidXJsIjoiaHR0cHM6XC9cL2RheW8uY2FcL3N0b3JpZXNcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA4XC9BQ0xPXy1LZXktTm90ZS1TcGVha2VyLmpwZyIsInNsaWRlc2hvdyI6ImViMDMxOTcifQ%3D%3D\" href=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/ACLO_-Key-Note-Speaker.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/ACLO_-Key-Note-Speaker-300x169.jpg\" alt=\"\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"eb03197\" data-elementor-lightbox-title=\"Aryana, Dayo and Yvonne Cooper\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTAwMDQsInVybCI6Imh0dHBzOlwvXC9kYXlvLmNhXC9zdG9yaWVzXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wOFwvSW1hZ2Utb2YtQXJ5YW5hLURheW8tWXZvbm5lLUNvb3Blci5qcGciLCJzbGlkZXNob3ciOiJlYjAzMTk3In0%3D\" href=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Image-of-Aryana-Dayo-Yvonne-Cooper.jpg\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/Image-of-Aryana-Dayo-Yvonne-Cooper-300x169.jpg\" alt=\"Aryana, Dayo and Yvonne Cooper\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8347da7 e-flex e-con-boxed e-con e-child\" data-id=\"8347da7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e690e6 elementor-widget elementor-widget-heading\" data-id=\"1e690e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Charting a new flight path<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ef338 elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"11ef338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Once we had a strong understanding of the OPC and their goals, we worked closely with their team to develop a new look for their newsletters to enhance their audience\u2019s ability to review the information efficiently.<\/span><\/p><p><span style=\"font-weight: 400;\">OPC brand colours and motifs were specially selected to ensure the newsletters were instantly recognizable to everyone who opened their inbox. Incorporating themes of the sky, flying and airplanes was a fun way to stay on brand. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-16dad41 e-con-full e-flex e-con e-child\" data-id=\"16dad41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c15805b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c15805b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We leaned into our knowledge and expertise in user experience (UX) and user interface (UI) by creating easy-to-use email newsletter templates to work with the OPC\u2019s current email distribution platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Updates included:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Text hierarchy among the headings<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A table of contents for improved scanability<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased opportunities for images, collages and video<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Section separators and icons<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved integration of brand colours<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6e9a9 elementor-widget elementor-widget-image\" data-id=\"5b6e9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/grammar-correction-amico-1024x1024.png\" class=\"attachment-large size-large wp-image-9963\" alt=\"\" srcset=\"https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/grammar-correction-amico-1024x1024.png 1024w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/grammar-correction-amico-300x300.png 300w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/grammar-correction-amico-150x150.png 150w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/grammar-correction-amico-768x768.png 768w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/grammar-correction-amico-1536x1536.png 1536w, https:\/\/dayo.ca\/stories\/wp-content\/uploads\/2024\/08\/grammar-correction-amico.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d9e7a5 e-con-full e-flex e-con e-child\" data-id=\"5d9e7a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a192a2 elementor-widget elementor-widget-heading\" data-id=\"1a192a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content\u2019s \u2018Gonna fly now!\u2019 <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b459c elementor-widget__width-inherit elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"45b459c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the classic movie Rocky, there\u2019s an iconic image of the protagonist jumping victoriously with his hands in the air after finally reaching the top of a large flight of stairs. For OPC, we worked on getting them to a similar peak. We developed our final communications strategy by reviewing archives and social media content, interviewing the Executive Director and connecting with Air Cadet parents for insights, and provided a guide to build OPC newsletters for future audiences.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A holistic approach to research like ours can help you develop a clear understanding of your media and communications goals \u2014 whether you\u2019re revamping it for your own organization or supporting a client with their work. Creating templates, graphics and standards for delivering relevant and timely content will help to facilitate a consistent and sustainable content strategy that can help you better connect with your audiences, build your brand reputation and profile, and share your organization\u2019s stories in memorable ways.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We hope these tips and tricks help your newsletter strategy take off! If you need <\/span><a href=\"https:\/\/dayo.ca\/stories\/contact\/\"><span style=\"font-weight: 400;\">support from us<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019re happy to help get you off the runway. Until then, enjoy your content writing experience!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our team is often asked to weigh in on how to make content even more effective\u2026 even to take off. In our 25-year history, we\u2019ve provided tailored recommendations to organizations for both internal and external communications in a variety of sectors. We\u2019re happy when our clients are pleased with the finished product and, over time, we\u2019ve gathered recommendations for compelling content and stories that interest and impact audiences.<\/p>\n","protected":false},"author":4,"featured_media":9967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_mi_skip_tracking":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"ppma_author":[56],"class_list":["post-9958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Propelling communications: Top tips on redesigning a newsletter that will take flight! - DAYO Media &amp; Communications Inc.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dayo.ca\/stories\/propelling-communications-our-tips-on-redesigning-a-newsletter-that-will-take-flight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Propelling communications: Top tips on redesigning a newsletter that will take flight!\" \/>\n<meta property=\"og:description\" content=\"Our team is often asked to weigh in on how to make content even more effective\u2026 even to take off. 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